Most people think if only they could fix their sales page—maybe tweak it just a bit—they’d be able to sell a lot more products and services
And it doesn’t work that way at all. You’ll find that even if you have the best sales material, those products and services aren’t flying off the shelf. And there’s a very good reason why that’s the case. Customers mostly (yes, mostly) buy when they go through the cycle of attraction, conversion and consumption.
And here is how attraction and conversion works
Attraction and conversion are about getting clients, and selling them a product or service. And then once you’re done, you can hope that those clients come back again, but you can’t guarantee they’ll come back. So you have to go out and find newer clients. And you have to spend time and money, and energy trying to find clients all the time to fill that darned funnel.
Back in the year 2001, that funnel was driving me bananas!
You see in the year, 2001, I was just starting out. And each month was a big mystery to me. I didn’t know what to expect, and where to expect it from. And even though I was supposed to be in my own business, it was driving me crazy that I couldn’t control it as much as I should. Besides I didn’t want to be pushy.
I didn’t want to be the sleazy salesman from hell
And that’s when I discovered the power of a focused strategy. And when I applied the strategy, I stayed on target and I was doing a whole lot less selling–and customers were doing a whole lot of buying. And the more I understood this concept, the more I felt in control. And the more easily I was able to express myself, without rambling and heading off in all directions.
I found that there were ingredients
And that if I stacked up the ingredients in the right manner, and in the right quantity, I could sell more without having to look for new customers all the time. This gave me an enormous leap in income, and gave me the time I so wanted. And it’s all because of these crazy ingredients.
These ingredients were like an instant noodle packet. It was easy to cook a meal because all I needed were the ingredients. And once I had them, I found that putting the ‘ingredients’ together gave me immense clarity. And it enabled me to say what I wanted, instead of depending on a third party (such as a copywriter) to say it for me.
