Paul Mascetta – Universal Influence

Archive : Universal Influence from Paul Mascetta

Wednesday, October 23, 2019

Dear friend,

Well if you take the next 5 minutes to read this letter, I’ll show exactly how you can equip yourself with a rare power that few people have that will position you to create that dream life where you’re in complete control of just about everything.

Before I go any further I must warn you; the information that I’m going to share with you isn’t for everyone.

In fact, most people can’t even wrap their heads around the concepts that I’m going to reveal…not because it’s hard or complicated but because they’re just plain unaware.

What do I mean by that?

Well most people falsely assume that to make more money  you have to work harder or become more educated or take a big risk.

Or they falsely assume they’ll find the person of their dreams “when the time is right”.

And guess what….

Most of the people that think these are the answers to their problems wind up struggling with money forever and alone and miserable.

Now don’t get me wrong, there are a small few that make up the exception.

These are the one’s who take big risks and with a little bit of luck and good timing, they hit the jackpot and live happily ever after.

They make up about 2% of the total.

The other 98% of people that focus on solving their problems this way usually either fail miserably or they remain average forever.

That’s what I mean when I say they’re unaware.

And that’s why I say the information on this page isn’t for everyone.

You see, most people will read this letter, click off the page and completely ignore the information because they’ll just write it off as being non-applicable to them.

And that’s fine because all that does is intensify the power of the information for those who don’t dismiss it and actually take it seriously.

My name is Paul Mascetta around 15 years ago I discovered this information and chose to accept it’s power when I had to face the harsh reality that I was NOT any smarter, more talented and certainly would NEVER be more educated than the average person.

And let me tell you….boy does it suck to have to realize that you’re just average.

No one wants to be average.

Deep within each and every one of us is the desire to contribute and feel special.

And that desire was running ramped in me.

You see, even though I knew I was average in terms of education, looks and talent, I also knew I wasn’t going to spend my life working a 9-5 that I hated while being controlled by someone else or amounting to nothing without ever making a name for myself somehow.

How was I going to pull it off?

How was I going to separate myself from everyone else?

I don’t come from money or success.

My mom worked in a kitchen for the public school system and my dad had a few businesses that never went anywhere and was forced to work a job that he hated at 60 years old.

I wasn’t an athlete.

I didn’t really enjoy school.

The thought of doing anything that even resembled hard work or manual labor was something I dreaded.
Fast forward to 2012.

As I write this letter I am sitting at my computer making 6 figures a year right from the comfort of my own home with the freedom and ability to what I want when I want like take my kids to school and wait for them when they get off the bus.

Most people don’t even ever get to see their kids grow up.

That was something I just couldn’t accept.

I didn’t want spend the next 18 years of my kids lives working for someone else only to wake up one day and realize they’re all gown up and it was my baby sitter that got to experience all the special moments.

No shot.

Now aside from that there’s my ego.

I don’t mean that I’m egotistical, self centered or arrogant.

I mean that even though I’m no smarter, more talented or more educated than the average person, I always saw myself as above average…I just didn’t know why or how.

I just always perceived myself as a leader rather than a follower.

Someone in control rather than being at the mercy of someone else.

Someone who makes a valuable contribution to the world rather than someone who works to strengthen someone’s else contribution.

Someone who would take the game to the next level rather than sitting on the side lines watching other people do what  I could only dream of.

Here I am…..32 years old and living life on my terms, helping people and making a difference.

I know it sounds like a corny commercial but it’s true.

If I really wanted to I could log onto Expedia right now and book a trip to go anywhere in the world….no boss to ask for time off….no schedule to adhere to…no one to answer to except my wife and kids.

In fact, I just scheduled our visit to our summer home in July, a trip to Miami in August and probably will hit Europe and South America at some point soon.

How did I do it?

By harnessing the rare power that I said most people will dismiss because they’re completely unaware.

It’s called the power of influence.

This is exactly what I used for job interviews, negotiations, dating, opportunities, etc.

It served as my “get out of jail free” card that I used to navigate my way through life as an average person with above average goals.

I used it to get jobs before I had my own business that college grads would have normally got way before me.

I used it to get the dating opportunities I needed which eventually led me to my wife.

And all it really boils down to is having the ability to get the help you need from other people by having hidden advantage of being able to control the way they respond to your needs.

Realize this….people operate the world.

People are controlled by their mind’s.

If you can effectively control the direction of the mind, you can control what people do.

Do this on a large enough scale and you can begin to change the way the world operates to your advantage.

Ok let’s take a step back.

Maybe you don’t need to change the entire world at this point. Maybe you just need to change certain things in your personal life.

If there is a part of your life that you feel you could be improving upon and you’re not, chances are it’s because you haven’t connected with the right person in the right way.

This is known as influence.

And guess what, chances are the people who have improved their lives in the way that you would like to have mastered the art of influence whether they realize it or not.

Think about this for a second.

Remember a time in your life when you thought something was “in the bag”?

You were pretty confident that something was really going to work out for you.

It could have been a job, a promotion, an opportunity, a date with someone..

And for whatever reason it just didn’t pan out…

Someone else took your spot.

Someone else got that job or that raise or that date.

And the only thing they did differently was influence the decision maker to believe in them more than you did. It’s that simple.

Whether you believe it or not,  most of what you think it takes to get what you want in life just isn’t enough.

It doesn’t matter how smart, good looking, educated, experienced, knowledgeable or talented you are, if you don’t know how to connect with others effectively you are at a HUGE disadvantage.

This is exactly why people who are less qualified on paper than others get opportunities that others do not.

Simply put your ability to influence others will ultimately supersede every other attribute that you have simply because without it, you limit your potential to capitalize off of those attributes.

How does being an ideal partner serve you if you can’t influence someone to go out on a date with you.

How does being the perfect person for the job serve you if you can’t influence someone to hire you?

How do any of your attributes serve you without the involvement of other people?

And the smartest and mot successful people in this world know this information and put it to good use.

Take Mark Zuckerberg for example. I’d like to think he’s a pretty smart guy.

He only owns the second largest – if not the largest website in the world – with 1/3 of the entire world population being registered users.

If you’re a member of Facebook, you’ve probably seen or used the “Like” button.

For those who aren’t familiar with Facebook, the “Like” button is a button that is typically tied to a person, place, thing or concept that you can press which tells the rest of Facebook that you like that particular thing.

You see, most people on Facebook don’t even realize the psychology behind the “Like” button, they just think it’s an easy way to tell people that you like something….and it is.

But the reason why it’s so powerful is because of the law of social validation and the effect that it has on the human brain.

The law of social validation tells us that when most people are unsure of what to think or do in certain situations, they usually look to see what the majority of other people tend to think or do in similar situations.

This is part of the reason why so many companies specifically request that you “Like” them on Facebook.

They realize that the more people that “Like” their product or service the more people will begin to take interested in it and accept it.

There’s a reason why this button made it’s way onto Facebook.

It’s because the principles by which it works cannot be disputed.

This is hard science and psychology.

This is the way the human brain is wired and it dates back to the primitive age.

I’ve spent years researching behavior, psychology, marketing, persuasion.

And you know what I realized?

If everyone just understood the basics of psychology and how the mind works, the world would be a much smoother place.

Unfortunately that’s not reality and it probably never will be.

For the select few who do understand how the mind works, the journey of life is A LOT easier.

You see, while het rest of the world is looking for external answers to their problems, people who understand influence and persuasion look internally into the minds of those they know can help them.

Now as much as I would like to say that I realized this truth and chose to become someone who studies the minds of others simply because I had a burning desire to learn about psychology and push myself in terms of education, the truth is I would be lying if I said I did.

I fell into this because I realized that for me there was basically no other choice.

I knew I wasn’t going to play professional sports.

I knew I wasn’t going to go to college.

I knew manual labor wasn’t for me.

The one thing I seemed to be somewhat good at was communicating with people and expressing myself through writing.

So I got into sales at a very young age and was fairly good. I’m also a person that loves to figure out how things work.

Some of my friends say that I’m anally analytical. And that’s true.

For me, it’s not enough to just know that something works. I want to know the science behind why something works.

Because I know if I can crack the code behind the mechanics of why something works, I can duplicate the result over and over again.

So as I began to perfect my career in sales by reading sales books, listening to audios and going to seminars, I started to realize that there was something deeper going on.

And it had to do with psychology.

 

That’s why I began to immerse myself in the works of neuro-scientists and psychologists like Carl Jung, BF Skinner, Leon Festinger, Sigmund Freud, Erik Erickson, Kurt Lewin, Abraham Maslow, Ivan Pavlov and many others.

And that’s when my entire life as I knew it changed forever.

You see, rather than simply learning how to overcome objections, or how correctly deliver a presentation and ask for a sale, I began learning how to get people to do just about anything I asked by understanding how they think.

After that I become a full time copywriter for some of the Internet’s shining stars like Steve G. Jones, Dr. Joe Vitale, Dr Joe Rubino and Mike Litman.

And after that, I began teaching everything that I have discovered along the way to other people using a format that is interesting and non-complex, easy to understand and most of all executable for results.

Today I’d like to reveal one of my most treasured secret influence weapons.

It is the result of over 12 years of research and study broken down into an easy to understand and dangerously effective arsenal of techniques you can begin using as early as today to direct the thoughts and behaviors of just about anyone.

It is based on five major influential areas of study including: