Patrick Moreau – Muse Storytelling for Documentaries

Why Learn Story via Muse?

It’s estimated that we see up to 5,000 ads a day. Our attention spans are dwindling and we’re increasingly unsure about the truth in what we see and hear.

Story cuts through the noise and makes real connections. Story is what makes you memorable. Muse is built on years of research in psychology, neuroscience, anthropology, and sociology—all looking at one main thing: how we, as humans, connect. We found what grabs people’s attention, makes something memorable, and what determines whether something is felt emotionally.

Muse is a step-by-step guide encompassing a decade of experience, countless devoured journal articles, and the “why” behind it all.