MBA-level Advertising Strategy from a former F500 Manager

MBA-level Advertising Strategy from a former F500 Manager

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Learn how to develop holistic advertising strategies across various media. Learn the creative and quantitative approaches to effective advertising plans.

You will learn how to:

• Develop a rock-solid advertising plan
• Develop a creative advertising strategy
• Measure advertising effectiveness
• Allocate advertising budgets efficiently
• Schedule advertising effectively
• Develop and evaluate advertisements
• Advertise based on the customer journey
• Distinguish when mass advertising and targeted, direct-response advertising is appropriate
• Target different segments with advertising