Archive : Gabe Zichermann – Gamification Masterclass
How can game mechanics and game design help you deliver an engaging, sticky and viral experience to your customers? This video shows you how to take advantage of gamification—the secret ingredient that’s fueled the success of Foursquare, Nike+, Groupon, and many other websites and mobile apps.
Gamification expert Gabe Zichermann demonstrates the design strategy and tactics you need for integrating game mechanics into any kind of consumer-facing experience, either new or existing. It can be a complicated process, given hundreds of technical and process options available. In this video, Gabe provides a series of clear steps for developers, producers, and product managers who want their websites to deliver powerful consumer engagement and enjoy viral growth.
Key Takeaways Include:
Understand the true power of games and how they work with your business
Unpack user motivations and apply game thinking to understand what drives them
Dive deeply into the levers and game mechanics that social game designers use to create stellar engagement
Learn a process to connect player motivations with game design and game mechanics in your business context
Reverse-engineer the best and worst implementations of key game mechanics from leading vendors
Dig down into key game mechanics like points, badges, leaderboards, onboarding, challenges and more
Get clarity on implementation, technology and agile techniques
Bonus Material:
Complete a set of short challenges and receive access to a series of exclusive supplemental videos from thought leaders in the gamification industry. Visit GamificationU.com after ordering the video to gain access.
Table of Contents:
1) Introduction to Gamification
2) Foundations & Basics
3) Player Motivation
4) Player Types
5) Progression to Mastery
6) Be the Sherpa
7) Point Systems
8) Levels
9) Leaderboards
10) Badges & Customization
11) Onboarding
12) Challenges & Engagement Loops
13) Implementation, Agile Processes & Gaming the System
14) Technical Considerations & Next Steps
