CopyHour By Derek Johanson: The Ultimate 90-Day System for Mastering Six and Seven-Figure Copywriting

Discover the revolutionary copywriting training system that has transformed the lives of over 3,000 students worldwide. CopyHour By Derek Johanson is designed to hard-wire the secrets of high-converting copy into your brain with a simple yet powerful method—just one hour a day for 90 days.

What is CopyHour and How Does It Transform Ordinary Writers Into Elite Copywriters?

CopyHour is a comprehensive 90-day copywriting training system created by industry expert Derek Johanson that has helped over 3,000 students develop the skills to write high-converting sales copy. The program utilizes a proven methodology of daily handwriting exercises combined with fundamental copywriting principles to help students internalize the patterns and structures of successful copy.

The Impressive Track Record of CopyHour Students

Students of Derek Johanson’s CopyHour have collectively generated over $900 million in sales across dozens of industries. Three notable success stories include:

• Ian Stanley: Transformed from struggling financially to selling over $100 million worth of products and services with sales letters and email campaigns, crediting CopyHour as his foundation.
• Dan Ferrari: Achieved an ROI of over 15,000x starting from scratch, confirming that many fellow CopyHour students have experienced similar rapid skill development.
• Ning Li: Pivoted from pursuing a PhD in biology to becoming a copy chief for a multi-million dollar health business, gaining financial freedom and location independence.

Why Copywriting Skills Remain Valuable in the AI Era

Despite the rise of AI writing tools, Derek Johanson emphasizes that human-written copy is more crucial than ever. While AI can assist with short-form content and replace basic article writing, it falls short when creating persuasive, long-form sales copy that generates six to seven-figure results. The unique ability to write compelling copy remains a highly valuable skill whether you’re freelancing or writing for your own business.

The CopyHour Methodology: Simplicity Meets Effectiveness

Derek Johanson’s CopyHour methodology is built on three fundamental principles:

1. Dedicated Practice: Commit to 90 days of consistent effort, spending just one hour per day.
2. Fresh Perspective: Start from scratch to build a solid foundation of copywriting fundamentals.
3. Deliberate Repetition: Handwrite proven sales copy daily to internalize successful patterns.

This system works because handwriting forces you to slow down and properly absorb the structural elements that make copy effective. The physical act creates muscle memory, helping you internalize winning formulas so they become second nature when writing your own copy.

The Complete CopyHour Training Curriculum

When you join CopyHour By Derek Johanson, you receive:

5 Comprehensive Modules Delivered Over 90 Days

MODULE 1: Research

Learn the foundation of effective copy, including:

• Starting copywriting projects from scratch
• Researching different product types
• Building an ethical swipe file
• Leveraging AI tools for ideation
• Identifying unique mechanisms
• Understanding market sophistication and customer awareness

MODULE 2: The Offer

Master the art of compelling offers:

• Creating “win-in-advance” offers
• Identifying and leveraging features and benefits
• “Dimensionalizing” benefits for emotional impact
• Developing strategic bonuses and bundles
• Connecting product mechanisms

MODULE 3: Headlines & Leads

Develop attention-grabbing openings:

• Crafting powerful headlines
• Implementing 8 different lead types
• Following the “Seven Figure Sales Message Framework”
• Creating big ideas and hooks
• Utilizing neural networks for immediate engagement

MODULE 4: Sales Arguments

Build persuasive middle sections:

• Constructing effective sales arguments
• Implementing 9 different types of proof
• Challenging prospect myths
• Writing compelling stories
• Developing seamless transitions

MODULE 5: The Close

Perfect the art of closing sales:

• Using the complete closing checklist
• Presenting prices effectively
• Positioning products at different price points
• Writing compelling bonus copy
• Creating effective calls to action
• Ethical implementation of scarcity

Additional Resources

• The Infamous Dropbox Swipe File: Access thousands of proven ads that you can reference throughout your copywriting career.
• Pro Copywriter Interviews: Learn from conversations with top copywriters like Ben Settle, Ian Stanley, Dan Ferrari, Ashley Ambirge, and Justin Goff.

What You’ll Learn From CopyHour By Derek Johanson

By the end of the 90-day program, you’ll have mastered:

• Research Skills: Conducting thorough research using both traditional methods and AI tools
• Offer Creation: Articulating product benefits clearly and persuasively
• Headline and Lead Writing: Grabbing attention from the first moment
• Sales Argumentation: Building compelling narratives that overcome objections
• Closing Techniques: Converting interest into sales through strategic calls to action
• Practical Application: Internalizing copy principles through daily handwriting practice

---

📗 PROOF OF COURSE Ι FILE SIZE: 58.8 GB:

The CopyHour Learning Process

The CopyHour system follows a simple yet powerful daily routine:

1. Daily Emails: Receive curated, proven sales copy examples with lessons about fundamental principles at 6 PM local time.
2. Handwriting Practice: Spend one hour the following day handwriting the provided copy (recommended first thing in the morning).
3. Consistent Repetition: Maintain this practice for 90 consecutive days to internalize effective copy patterns.

Why CopyHour By Derek Johanson Works

The power of CopyHour lies in its simplicity and focus on fundamentals. While many copywriting courses overwhelm you with information, CopyHour focuses on daily practice that builds muscle memory.

As Derek Johanson explains: “When you’re simultaneously studying copy fundamentals, hand-writing forces you to slow down and actually hard-wire how to use those fundamentals in the real world. Instead of just reading and immediately forgetting, you’re actively programming muscle memory associated with those lessons into your head.”

This approach has produced remarkable results for students across numerous industries:

“Before CopyHour I was living in a dumpy apartment trying to make ends meet. Since CopyHour, I’ve sold over $100mm worth of products and services with sales letters and email. CopyHour is the foundation that got me here.” – Ian Stanley, $100MM+ Copywriter

“My return on investment with CopyHour has been over 15,000x, starting from scratch. I know a lot of folks who have done CopyHour and also all gotten scary good in a short amount of time.” – Dan Ferrari, $100MM+ Copywriter

“Before CopyHour I was on track to get a PhD in biology. With the help of CopyHour, I quit and became the copy chief for PaleoHacks, a multi-million dollar health business… making BANK, working when I want and where I want.” – Ning Li, $100MM+ Copywriter

Who is Derek Johanson?

Derek Johanson is an experienced copywriter and the creator of CopyHour, a renowned copywriting training program. He has developed a unique educational approach that emphasizes hands-on learning through handwriting successful sales copies. This method helps participants internalize the principles of persuasive writing, improving their copywriting skills significantly. Johanson is recognized for his expertise in crafting compelling sales copy and for providing guidance that combines his extensive copywriting experience with effective teaching strategies. His program, CopyHour, is designed to transform participants’ approach to writing, offering comprehensive modules that cover everything from research and crafting offers to writing headlines, sales arguments, and closing sales.

Who Should Enroll in CopyHour By Derek Johanson?

CopyHour is ideal for:

1. Aspiring Copywriters: Build a solid foundation in persuasive copywriting from day one.
2. Experienced Copywriters: Break through plateaus and develop skills to write higher-converting copy.
3. Entrepreneurs and Business Owners: Create compelling sales messages for your own products and services.
4. Marketing Professionals: Strengthen your ability to write conversion-focused copy that delivers results.
5. Freelancers: Expand your service offerings with high-level copywriting skills that command premium rates.

CONCLUSION

CopyHour By Derek Johanson stands as the premier training system for anyone serious about mastering the art of high-converting copywriting. With its methodical approach, comprehensive curriculum, and proven track record of student success, CopyHour offers the most direct path to developing the skills needed to write copy that generates six and seven-figure results. Whether you’re a business owner looking to improve your marketing, a freelancer seeking to enhance your services, or a beginner eager to develop a valuable skill, CopyHour provides the structure, guidance, and practice necessary to transform your copywriting abilities in just 90 days.

By combining fundamental principles with disciplined practice, Derek Johanson’s CopyHour program has established itself as the gold standard in copywriting education. The system’s focus on handwriting proven copy creates a unique learning experience that helps students internalize winning formulas at a deeper level than traditional learning methods. For those willing to commit to the process, CopyHour offers an unparalleled opportunity to develop one of the most valuable skills in the modern business landscape.

---