Archive : David Garfinkel And Brian McLeod – Fast Effective Copy
At last, a complete, easy-to-use SYSTEM
built especially for entrepreneurs
who need copy that works… FAST …
…and also for copywriters
who need to turn around amazing copy
that gets stunning results… very quickly!
Fast Effective Copy has everything
you’ve been waiting for…
Thursday, September 18, 2014
From: David Garfinkel & Brian McLeod
Dear Friend,
If we’ve heard it once, we’ve heard it a thousand times…
Writing Copy Is The ONE Thing
Every Marketer Secretly Loves to HATE!
(or maybe NOT so secretly…)
Let’s face it:
Everyone has their problems with copy.
1) It takes TOO MUCH TIME
2) It requires TOO MUCH ENERGY
3) It causes TOO MUCH EMOTIONAL FRUSTRATION
…AND WORST OF ALL
Sometimes it doesn’t even work!
Yes, putting together copy is a major league hassle for the serious marketer who needs to get results.
Hey… have you ever thought…
“ There must be an easier way!??!!”
Well, we’ve got some good news for you…
There IS an easier way.
And the people who have seen the system you are going to find out about now…
…these folks have been raving about their new, relaxed, confident attitude towards handling ANY copy project that comes their way, because they realize…
Powerful, Persuasive Sales Copy
CAN Be EASY To Put Together!
…thanks to FAST EFFECTIVE COPY
Before we show you how this remarkable new system works…
…let us ask you a couple of questions to prepare you for something amazing:
What if you had a trusted system that always gives you proven, reliable, effective sales copy on demand…
…copy that WORKS
…copy that CLOSES THE SALE
…copy that PUTS MONEY IN YOUR BANK ACCOUNT?
What if that system was always available to you…
…24 hours a day
….7 days a week…
…365 days a year…
…waiting for you any time you needed help cranking out money-making sales letters … emails … blog posts … articles … product reviews …
… whatever communications you need to move your business forward?
Well, that system is FAST EFFECTIVE COPY and it’s powered by David Garfinkel’s legendary Copywriting Templates ™.
The reason it can do all those things reliably and consistently … easily and quickly … whenever you need it …
…is that it’s based on proven ads and tracked test results . Not this week, not this month, not this year… not on one pay-per-click campaign…
… but ads that have run in hundreds of markets , resulting in millions of dollars spent and many more millions in profits earned, across the decades.
OK — So How Do I Know
The Copy It Gives Me
Is Up-to-Date?”
That’s a great question! The answer is simple…
Certain words and phrases are fashionable. They float in and out of style.
They might have tremendous impact this year … and next-to-none two years from now.
Then there are those other words…
…they are so simple , so basic , so powerful and compelling … that they worked 100 years ago … they worked last year … they work now … and they’ll work to make ads produce results until the end of time!
Those are the words you will be guided to use with FAST EFFECTIVE COPY!
Why This Should Work For You
Even If Nothing Else Ever Has…
David Garfinkel’s and Brian McLeod’s Fast Effective Copy is much more than a typical copywriting course.
It’s a complete learning and action system that takes the sweat, worry, and high cost out of copywriting:
Templates and step-by-step guidelines make it easy for you to come up with concepts and copy — fast!
Downloadable videos, audios and PDFs you can review and use anywhere — on your computer, on an airplane, even in the wilderness, on your phone!
Simplified, tested and proven learning methods and copy tools successfully used by thousands of people around the world!
Everything is designed to save you time and get you results .
If you just need a quick headline, you can hop on the site, pick a headline, adapt it to your offer, and know what to do next — all in a matter of minutes.
David has a long, strong track record of helping everyone from entrepreneurs who hate to write, to some of the world’s other top copywriters and marketers.
People who use David’s materials and methods get results…
When you join Fast Effective Copy, you’ll get results, too.
“Who Is David Garfinkel?”
David Garfinkel is a top copywriter who’s also known by many as “the world’s greatest copywriting coach.”
He has dedicated his career to making it easy to write copy that sells for anyone who wants to (or needs to) write copy!
It all started when he left a successful career in journalism, as San Francisco Bureau Chief for McGraw-Hill World News, in 1985.
Since then, he has run his own business. He needed to learn copywriting over 20 years ago and was outraged by how difficult it was, even for him—an experienced, professional, award-winning writer.
He set his mind to make it easier to write copy that closes sales — easier for himself, and for everyone else. His efforts prompted the world’s best-selling marketing author, Jay Conrad Levinson, to persuade David to co-author Guerrilla Copywriting .
In 2000, David created the world’s first online copywriting course, published by Mark Joyner’s company at the time, Aesop Publishing. Since then, David has consistently been the innovation leader in teaching copywriting.
All of which means, there’s nobody quite like David when it comes to helping you create cash-generating copy quickly and easily. (Not to mention, you’re going to love his unique presentation style — he’s truly an original!)
“Who Is Brian McLeod?”
Brian McLeod is a 15-year veteran direct-response copywriter and creative marketing strategist based in sunny South Florida.
Brian’s unique talents in conceptual marketing strategy, world-class copy & design, and high-conversion sales video creation are sought out by both legendary and modern marketing masters alike… David Garfinkel , David Deutsch , John Carlton , Spike Humer , Yanik Silver , Ben Mack… just to name a few.
In the mid-nineties, Brian co-founded of one of the nation’s most successful new product development firms, launching that startup business from a spare bedroom and a paltry $10k in seed money into a 200+ employee corporate behemoth with a whopping NINE-FIGURES in sales revenue!
Brian is the only person who has been able to successfully take David’s teaching and tools… and turn them into a powerful, easy-to-access (and highly affordable) membership site, Fast Effective Copy.
Brian appears with David as co-host to our monthly in-depth teleseminars for Fast Effective Copy members only — an exclusive feature of this site!
As Soon As Brian Got Copywriting Templates™
An Amazing Opportunity Was At Hand…
When David first sent Brian a copy of Copywriting Templates™ he assumed Brian realized what a MASSIVE package it was.
Brian was stunned…
He called David up and said:
“You know what, Jedi? I LOVE this training… it’s absolutely amazing – but I’m also a little overwhelmed by all of this – and I’d be willing to bet that if I feel that way, I’m not the only one…”
He continued, “This course is like a gold-filled treasure trove and half the time I open it up – I just pick a section and start there, figuring its what I’m meant to read at that moment… and damn if it doesn’t work just like that!
All the same – would you be open to a new way of thinking about and delivering this training program to people?”
David replied chuckling, “Sure, but you know you wouldn’t be the first to try…”
Brian grinned – because he knew EXACTLY what to do to make Copywriting Templates™ the most useful, results-oriented copywriting resource available anywhere, at any price – it was just going to require more work than most sane folks were willing to consider.
Now, nobody has ever accused Brian of being “normal” when it comes to attention to detail, and creating world-class user experience. But secretly, he knew that by mixing a little good old-fashioned elbow-grease with some whiz-bang technology, something MAGICAL was about to happen…
A few months later, and many sleepless nights in between…
Fast Effective Copy was born… and the results speak for themselves.
Why Does Everybody Make Such A Big Deal
About Copywriting Templates™?
For years now, David Garfinkel’s seminal Copywriting Templates™ training course has been praised by the highest-paid, highest-skilled copywriters in the business.
Almost every well-known copywriter owns the course – and many have been known to show off their dog-eared copy of the templates as proof of how much they rely on it.
But here’s a little insider secret…
The real genius of David’s Copywriting Templates™ is that it’s a copywriting master-class embedded inside a shortcut system.
Sure, David shows you how to cut your writing time in half, and double your profits as a result… but inside this training, David’s legendary skills as a one-of-a-kind teacher really shine.
Copywriting Templates™ gives you what you WANT – speed, efficiency, a running start… but also sneaks in what you NEED – deeply persuasive buying psychology and the proven structures of winning copy.
So, naturally – this course has always been in demand.
“This Is The Really Juicy Stuff…
And You Can’t Have It…”
The $1,200 physical version of Copywriting Templates ™ lands on a customer’s doorstep with three two and a half inch 3-ring binders jam-packed with transcripts and printed materials.
It comes with a separate printed and bound book.
It comes with around two-dozen audio CD’s and DVD’s.
Yes, the physical Copywriting Templates ™ course is a mammoth product delivered in what feels like a fifty-pound box (it’s probably more like twenty pounds, but who’s counting, really?)
And David is famous for taking Copywriting Templates ™ off the market – often the only way someone could obtain it was to participate in David’s high-end mentoring/coaching, which is a $25k per year proposition!
Every once in a while, David would make the program available as part of a promotion for a partner. But even when he offered those fleeting opportunities to grab it at a discount, the cost was usually around $800-$1,000.
To make a long story short, Copywriting Templates ™ is famously valuable and not that easy to get your hands on – especially without spending a boatload of money.
That’s what makes being a member of Fast Effective Copy such a rare opportunity, and such an amazing value for any profit driven marketer.
Let us show you what we mean…
Here’s How Fast Effective Copy Works …
Nothing could be simpler.
We worked hard to make this easy for you !
You get immediate unrestricted access to David’s entire Copywriting Templates ™ course.
We’ve completely updated and revamped all of the materials and wrapped an incredibly useful membership site around them – giving you a whole new level of value and usefulness from Copywriting Templates™.
You might say that this is what Copywriting Templates ™ was always meant to be… technology just had to catch up first.
You get all 12 of the freshly updated modules – all the templates – all the audio training – all the transcripts – EVERYTHING is available to you instantly as downloadable MP4 Video, MP3 audio and PDF documents.
PLUS, you always have 24/7 “Anytime Access” to everything online inside your private Member’s Account.
You can have Fast Effective Copy open and ready for you at a moment’s notice, with a click of your mouse . No more hunting and digging for the right CD or searching your hard drive for the download files!
Each Copywriting Templates™ Module laser focuses on one core copywriting component – Headlines, Bullets, Storytelling, Subheads, Guarantees, and so on…
You’ll want to pour yourself a nice glass of your favorite drink and take a little time to kick back… explore the site.
Get to know all the neat little features we included for you.
Many of them will save you time and make things easier for you right away.
For example, you can simply click on a word in the handy Tag Cloud and instantly pull up everything related to… say, “Fear” or “Desire”or “Urgency” …
Without losing a beat, you’ll drill straight down, with laser focus…
…and tap into the key psychological triggers that compel prospects to pay attention, get excited and BUY LIKE CRAZY… whatever your market may be and whatever the product or service you sell.
Now, suppose you’ve already written some copy…
Let’s say you want to “punch it up” and make it even more engaging… and more profitable.
You can easily do that in minutes with Fast Effective Copy.
Copywriting Templates™ gives you the exact steps to add intensity and appeal to your headline… bullets… subheads… P.S.… stories… offer… even your guarantee!
And they’re all spelled out, in easy-to-follow checklists, on individual pages of the PDF.
Since in copy very often it’s the little things that count, this tool alone can make a HUGE difference for you. In response. In conversion. In sales. In PROFITS!
And yet, what we’ve shown you is only a sample of what you can do.
And here’s the best part…
The more you use Fast Effective Copy, the more you will discover… and the more you will profit from it!
Because you have your own private member account, you can now access the training and content, all the templates and all the digital media, from anywhere, anytime…
Wherever you’ve got web access, you can use the new, improved online version of David’s best-selling Copywriting Templates ™ inside FastEffectiveCopy.com!
You’ll Own The Complete, Updated
Copywriting Templates™ Core Training
You get examples for how to use the templates, a one hour recorded class in streaming, downloadable and PDF transcript form.
View online or download beautifully designed PDFs to read onscreen, search or print out.
Module 01 – Headline Templates
Discover how to quickly capture your reader’s attention with a gripping headline using these 20 Headline Templates
Module 02 – Bullet Templates
Emphasize the uniquely fascinating benefits of your offer with proven Bullet Templates
Module 03 – Story Templates
Seduce your reader with a captivating story that sells your product or service hypnotically
Module 04 – Negative Optism Templates
Discover how you can tap into your reader’s negative thinking to make your product or service shine
Module 05 – Offer Templates
Make your reader an offer she simply cannot refuse with these irresistible offer templates
Module 06 – Subhead Templates
Keep your reader’s eye glued to your copy with these compelling Subhead Templates
Module 07 – Guarantee Templates
Melt away your reader’s resistance with these powerful risk-reversing Guarantee Templates
Module 08 – Value Builder Template
Effectively communicate the tremendous value your offer represents – and make your reader desperately want it!
Module 09 – Takeaway Template
Leverage the tremendous selling power of taking something away from your reader with these Takeaway Templates
Module 10 – Choice of One Templates
Here’s proven templates for kneecapping the competition and creating exclusivity for what you sell
Module 11 – P.S. Templates
Your postscript is one of the most highly read parts of your copy – make the most of it with these proven P.S. Templates
Module 12 – Flow Template
Put it all together with a simple, proven flow in your sales copy using this simple, illustrated Flow Template
Each of the twelve modules comes complete with :
Personal Welcome Video from David for each module
Streaming/Downloadable 1 Hour Audio Training Session
Downloadable Enhanced PDF Transcript of the training
Downloadable Templates PDF
“Anytime Access” to the templates inside the members area.
PLUS – you get these two powerful bonuses…
We’ve really gone ALL OUT to create an overwhelming amount of value for you, starting with the very first time you log into your member account…
Look at these Exclusive Bonuses that are available immediately in digital form and waiting for you right now, inside…
You get instant access to two Bonus Quickstart Audios that ensure you get the most out of your membership at Fast Effective Copy.
Quickstart Audio1 is an orientation and overview session.
Quickstart Audio 2 is teaches you how to source products from the public domain you can use for “profitable practice”.
Each Quickstart Audio an hour-long training session available in both streaming audio and downloadable MP3s. You’ll get on track quickly… and stay on track with these two powerful audios…
Each comes complete with Enhanced PDF Transcript for easy reading and reference.
