The Agency Lead Generation Course 2.0 By Dan Englander: Your Roadmap to Scalable Agency Growth

Introduction: Why Your Agency Needs a Predictable Lead Generation System

Are you an agency owner who built your business on referrals and personal networks, yet finds yourself hitting a growth ceiling? The Agency Lead Generation Course 2.0 By Dan Englander is designed to help you break free from unreliable, haphazard prospecting methods and transform your agency into a consistent, scalable revenue engine. With a proven framework for generating 5–20 new qualified prospect meetings per week, this course brings structure, clarity, and efficiency to your outreach and sales efforts.

The Challenges Agencies Face in Today’s Market

Overwhelm and Complexity

Many agencies struggle with an overabundance of sales and marketing options, lacking the time and bandwidth to navigate them effectively. Without a clear plan, it’s easy to get bogged down in trying every tactic, tool, or platform—only to end up with unwieldy, unmanageable campaigns.

“Last year, we had done campaigns that were too unwieldy for us to actually manage. Sales Schema’s program was perfect based on the size of our agency and what we can actually manage for ourselves.”
—Lindsey Seyman, Fancy LLC

Common Roadblocks to Growth

• Overwhelm from a giant buffet of tactics
• Ineffective hires and failed campaigns
• Lack of consistent, replicable sales processes

When these obstacles persist, your agency’s growth potential remains untapped.

The Evolving Agency Landscape

Competitive Pressures

As more agencies, freelancers, and digital solutions flood the market, prospects have endless choices. Standing out requires a strategic, personalized approach to outreach that elevates your brand above the noise.

Rapidly Changing Buyer Dynamics

From high CMO turnover to a shift toward digital networking, modern decision-makers move quickly, carry their networks with them, and are open to new relationships—if you can reach them with the right message, at the right time.

Digital-First Interactions

In-person meetings have given way to online conversations. Today’s B2B environment demands adept digital outreach strategies that foster meaningful connections in a virtual space.

Introducing The Agency Lead Generation Course 2.0 By Dan Englander

This comprehensive training program encapsulates the exact process behind thousands of successful outreach campaigns executed since 2014. Whether your goal is to scale and lead your market, prepare for acquisition, or maintain a steady flow of ideal clients, The Agency Lead Generation Course 2.0 By Dan Englander provides a proven blueprint to achieve consistent results.

What’s Inside: Detailed Curriculum and Strategies

Personalized Outreach Across Multiple Channels

Learn to leverage small-batch, targeted outreach campaigns on Email, LinkedIn, and phone. You’ll discover how to build relationships with the right prospects through tailored messaging, rather than generic mass blasts.

Campaign Crafting and Delegation

Use strategic constraints to simplify and manage your campaigns. Implement processes that let you delegate lead generation tasks effectively—even as a solo operator—ensuring consistent, ongoing prospecting.

Templates, Examples, and Case Studies

Gain access to dozens of copy samples, real-world campaign examples, and best practices for connecting with brands. Understand how top agencies break through the noise to secure qualified meetings and close lucrative deals.

Thought Leadership and Audience Expansion

Move beyond direct outreach. Learn to plug your agency into well-established audiences through podcasts, blogs, webinars, and digital panels. You’ll understand how to position yourself as a trusted expert and thought leader, attracting inbound interest over time.

Actionable and Digestible Format

Complete all video modules in about four hours and launch campaigns within a week. This fast-paced, no-fluff approach gets your pipeline moving sooner rather than later.

What’s New in The Agency Lead Generation Course 2.0 By Dan Englander

• Resource Checklist One-Sheeter: Quickly implement foundational systems from day one.
• Bonus Module: Relationship Sales at Scale: Discover how to nurture and leverage your network systematically.
• Re-Edited Videos: Enjoy a smoother, more intuitive learning experience.
• New Instructor Introduction: Get inspired from the start with fresh insights and guidance.

Course Curriculum Breakdown

INTRO

• Background and Vision
• Resource Checklist
• Copy Ideas Library

1. CONCEPTS: The Right Foundation for Predictable Revenue

• The Five Prospecting Commandments
• Delegation for Maximum Leverage
• Flashlight vs. Laser Pointer: Targeting with Precision
• LinkedIn Sales Navigator Workshop
• Action Items and Section Slides

2. COPY: How to De-Risk Business Conversations

• Contextual Outreach: Using Situational Advantages
• The One Simple Outreach Task
• Six Guidelines for Effective Outreach Copy
• Create Your Outreach Templates (Action Items)
• Section Slides

3. SYSTEMS: Build Your Agency’s Lead Generation Engine

• Tools, Automation, and The Lead Generation Universe
• Inbound and Outbound Interactions
• Data Enrichment and Campaign Launch Processes
• Outreach Cadence Samples
• Long-Term Growth Path
• Action Items, Q&A, and Section Slides

4. OPTIMIZATION: A Case Study in Closed Business

• Metrics and Benchmarks Overview
• Campaign Diagnosis: Making Sense of Replies
• Achieving Meetings and Closed Deals Through Refined Strategy
• Action Items and Section Slides

4.1 BONUS: Relationship-Driven New Business at Scale

• Introduction to Relationship-Driven Prospecting
• Leveraging Historic Client Commonalities
• Utilizing Alumni Connections, Geographical Ties, and “Lego Blocks”
• Indirect Connectors and The Hopscotch Approach

5. THOUGHT LEADERSHIP: Expand Your Reach

• The Power of Established Audiences
• Securing Dozens of Placements through Targeted Outreach
• Thought Leadership Q&A and Section Slides

BONUS Materials

• Webinar: How to Sell Agency Services in Uncertain Times
• Webinar: Relationship-Driven New Business at Scale

Real-World Results and Testimonials

“This program gave us the basics to build our business development program in the most efficient way without fluff. The core fundamentals are laid out in a way that you can go down the list, check off each task, and get started.”
—Laura Summa, KLM Creative

“I gained the most from all the resources and platforms in the program, and understanding the right combination for our agency based on who we are trying to reach.”
—Todd Rimer, Element 212

“Historically, when it comes to prospecting and lead generation, our agency was caught up in the minutiae—it’s not our specialty. I got a ton out of this course because it let my team and I see the big picture and snap everything into place.”
—Adam Benjamin, CEO, Starke Marketing

About Your Instructor: Dan Englander

Dan Englander is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies. He hosts The Digital Agency Growth Podcast and has authored acclaimed works like Mastering Account Management and The B2B Sales Blueprint. Previously, he led new business initiatives at IdeaRocket and served as Account Coordinator at DXagency. Outside of work, Dan can be found honing his strategic mindset through Brazilian Jiu-Jitsu.

Conclusion: Unlock Your Agency’s Growth Potential Today

The Agency Lead Generation Course 2.0 By Dan Englander offers a clear, structured path to consistently attract and secure valuable new clients. By implementing the proven processes, strategies, and frameworks in this course, you’ll streamline your lead generation, optimize your outreach, and ultimately drive predictable, sustainable revenue growth for your agency. It’s time to break through the barriers and build the thriving, future-proof agency you’ve always envisioned.

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